MERINO X BAP LAUNCH

The Challenge:

To Vietnamese teenagers, corn has been a kind of snack which is too ordinary to be cool. When Merino launched its corn flavored ice cream, our mission was to make it a big hit.

The Idea: X-FACTOR CREATOR

The Result:

  • The campaign exceeded 279% of KPI which is 6 billion VND in sale value and still counting within 2 months.
  • This is by far the most successful new flavor launching campaign for Merino.

Note: X-Factor is used solely for the purpose of explaining the case and they have the meaning of “fun factor or something fun”. It is not referring to the brand X-Factor.

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