Lick-A-Prize was an instant-win promotion from KIDO Ice Cream. Being “instant”, consumers paid interest to the prizes rather than the brand. We need to transcend this instant win interest into brand love.
The Idea: THE GODS OF LUCK
- More than 799,025 engagements after 3 months of launching.
- More than 6,500 participants joining the event.
- 10% growth with 400 million products sold within 1 month compared to LAP 2017.