ICED WEL YO RELAUNCH
The Challenge:
In the 80s, frozen yogurt was a favorite dessert for teens. 40 years later when there are myriad of desserts available, we were challenged to make frozen yogurt – Iced Wel Yo – as favorite a dessert for teens as in the 80s.
The Idea: THE SUPER FUN BUDDIES
The Result:
- The campaign exceeded 190% of KPI and resulted in 342% more engagements compared to Ice Wel Yo’ s previous social campaign.
- Iced Wel Yo brand mention was 38 times higher than its strongest competitor – Kubo from Vinamilk.
