ICED WEL YO RELAUNCH

The Challenge:

In the 80s, frozen yogurt was a favorite dessert for teens. 40 years later when there are myriad of desserts available, we were challenged to make frozen yogurt – Iced Wel Yo – as favorite a dessert for teens as in the 80s.

The Idea: THE SUPER FUN BUDDIES

The Result:

  • The campaign exceeded 190% of KPI and resulted in 342% more engagements compared to Ice Wel Yo’ s previous social campaign.
  • Iced Wel Yo brand mention was 38 times higher than its strongest competitor – Kubo from Vinamilk.
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