OLD NAVY

The Challenge:
While global fast fashion brands have been making big waves in Vietnam, Old Navy – top clothing retailer in America has not been courted after 1 year in the country. It’s because Vietnamese have not recognized the fun spirit from Old Navy – what made the brand stand out from competitors.

The Idea: HERE COMES THE FUN

  • What you wear says about your personality. By mixing fun and fashion, Old Navy connected with fun seekers and highlighted brand differentiation.
  • We created a microsite where our fans could freely give their own definition of fun and shared them with friends.

The Result:

  • Exceeded 878% of engagement KPI.
  • Set a new record for the brand with 9,000 store visitors within 2 days of the anniversary event.
Close menu