While global fast fashion brands have been making big waves in Vietnam, Old Navy – top clothing retailer in America has not been courted after 1 year in the country. It’s because Vietnamese have not recognized the fun spirit from Old Navy – what made the brand stand out from competitors.
The Idea: HERE COMES THE FUN
- What you wear says about your personality. By mixing fun and fashion, Old Navy connected with fun seekers and highlighted brand differentiation.
- We created a microsite where our fans could freely give their own definition of fun and shared them with friends.
- Exceeded 878% of engagement KPI.
- Set a new record for the brand with 9,000 store visitors within 2 days of the anniversary event.